EDUCATION
University of Texas at Austin Alum
I received my Bachelors of Advertising with a minor in Business from the University of Texas at Austin's Stan Richard's School of Advertising.
After receiving my four year degree, I then pursued a certificate program in McComb's Business School at UT in which I earned a certificate in UX and UI Design.
EXPERIENCE
Smithsonian Magazine
Media Marketing Intern
Created and published social media posts to create more website traffic, newsletter subscriptions, and more. Helped accumulate millions of pageviews throughout the internship. Worked directly with the marketing team in order to promote Smithsonian podcasts, newsletters, etc.
GrasshoppHer
Social Media Intern
Jumpstarted the company’s TikTok account as shown by analyzing the account’s analytics and engagement from launch by creating and editing interviews with women on their career.
Dell Campaign
In Class Campaign - Media Planning
Calculated the media mix necessary for this campaign with a $10 million budget, as shown by our full use of the budget and the just over 900 million calculated impressions, by creating a flowchart with the compiled clicks, impressions, views, downloads, etc that we determined.
EROS Team
In Class Campaign - Team Leader
Headed the team in creating a campaign for the toy company Mistake, assisted in creating budget allocations, garnering brand insights, and guiding the company past their obstacles they faced, by the end of this campaign, our team was chosen second place by the company.
PORTFOLIO
I've worked on a few different projects throughout my education.
Since I have a wide learning experience, that has allowed me to work on some projects within an academic setting. These projects were really fun to work on and I am still proud of them to this day (even if I might do them differently now).
